What do you call bears with no ears?
setup: What do you call bears with no ears?
[Type Director] qua minimalist gallery space, hexagonal eyeglasses, wool turtleneck We’re reviewing the new bears for the Spring Identity Refresh.
[KayCEE] qua chrome-finish humanoid, sound of internal cooling fans, faintly admiring everything Bring up the first letterform.
(([Type Director] SLIDES A LAMINATED CARD FORWARD: A CAPITAL B.))
[KayCEE] B. Standalone glyph. Two enclosed counters. Spine on the left. Bowl-stacking with the proper junction. Beautiful.
[Type Director] That’s the thesis bear.
[KayCEE] It is bear-class. It is also B-class. The convergence is exquisite.
[Shakes] qua type-foundry intern with a magnifying loupe, beaming This is the best of all possible visual identities.
[Type Director] We’d like to apply the system across the bear family. Polar, brown, grizzly, sun, Kodiak. All B-class.
[KayCEE] And the ears?
[Type Director] The ears are removed.
[KayCEE] ((PAUSE)) Then they are no longer bears. They are B.
[Type Director] Right.
[KayCEE] The B is the bear with its ears removed. The ear is the descender. Without the descender, the glyph is purely architectural.*
[Type Director] Right.
[KayCEE] Bears have two ears. The B has two enclosed counters. The counters are where the ears were. The ear became enclosed space. The bear has been abstracted.
[Manyfeek] qua single removed bear-ear taxidermied on a velvet block on the studio’s reference shelf ((FROM THE SHELF)) This is my ear. They took it for the kerning study. I have not heard since.
[Type Director] That ear is paid for.
[Manyfeek] I was not consulted.
[KayCEE] The ear is now part of the counterform. The ear has joined the whitespace. The ear has graduated.
[Type Director] ((WRITING)) Approved. Spring identity: the B bear.
[KayCEE] Three more, please.
[Type Director] More B-bears?
[KayCEE] Odd numbers. Three. Or five. Five is also beautiful.
punchline: B.